01
Cultural relevance
We highlighted a real family pain point: lost children’s teddies disrupt travel. The campaign tapped into parental emotions, embedding Heathrow Express in a relatable conversation.
02
Originality
No one else told the story of lost teddies. Partnering with Loved Before, we turned a common stressor into a heartwarming, purpose-led initiative that naturally aligned with family-friendly travel.
03
Unified Thinking
Strategy, creative, and execution worked seamlessly: research-led media pitches, social content, and broadcast coverage delivered one cohesive story, ensuring consistent messaging across every touchpoint.
04
NARRATIVE-LED
Operation Teddy Rescue built an evolving story, combining human interest with practical support. Social, media, and broadcast amplified a campaign designed to engage, share, and grow brand warmth over time.
Broadcast PR strategy & campaign activation
End-to-end planning and delivery of broadcast-first PR campaigns that generate real coverage.
Research-led story development
We build the evidence base behind stories that producers actually commission.
News generation & media sell-in
Rapid-response news creation with direct relationships across national and regional broadcast desks.
International broadcast coordination
Multi-market campaign management with consistent narrative across borders.
Broadcast PR strategy & campaign activation
End-to-end planning and delivery of broadcast-first PR campaigns that generate real coverage.
Broadcast PR strategy & campaign activation
End-to-end planning and delivery of broadcast-first PR campaigns that generate real coverage.
Broadcast PR strategy & campaign activation
End-to-end planning and delivery of broadcast-first PR campaigns that generate real coverage.
See our curated works
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